Boost Your Website
Are you tired to think about how to improve the SEO of your website and how to rank it in Google or other search engines? Well, that is the kind of thing that every website owners want. But there are plenty of tutorials and articles about improving SEO.
So today we are not going to dig so deep into the SEO. Rather, I am going to share the 5 simple tips for getting your site in the best shape.
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Here are the 5 most effective tips to get your site in the best shape:
1. Create Unique and Valuable content
Well, if you think that posting not-so-quality content will bring you the optimal results, you are not on the right track. You know there are millions of websites and those who provide the best of content would be on top that's so obvious.
So you also need to provide the best of your content, you can't compromise with the quality of your content.
You need to create such content that is helpful and useful to your audience, or they enjoy reading your content and remember your site.
Instead of posting low-quality content thinking that somehow these will bring you traffic, find something you're passionate about and find something that other people will be enjoying reading.
Create the kind of content that other people who are passionate about would want to read.
In the past years, the term content writing was like "as more you provide, as more traffic you get". But in 2021, the quality of content is much more important than the number of contents. You create thousand of low-quality content, you get a few numbers of traffic and no organic audiences. And You create one quality content, you get numerous numbers of organic traffic.
2. Optimize Your Site's User Experience
You may provide the greatest of contents but if your site's user experience is not up to the mark, your site won't be rank higher, because if a site's user experience is poor or not so good, the visitors will bounce back from the site and that's a key factor in terms of ranking in Google or other search engines.
Search engines evaluate the bounce-back rate of any site. If they find that your site's bounce-back rate is very high, they won't show your content neither ranks them on people's search.
If your site doesn't load on mobile devices or loads very slowly on mobile devices, that won't be going to help your site to rank neither getting traffic.
Nowadays most internet users browse from smartphones, so it very much important that your site is mobile compatible.
Second, sign up for "Google Analytics" and "Google Search Console".
Analytics gives you a chance to take an eye on your site's visitor's information like how long they are staying in your site or keep an eye on your traffic levels, so you see a drop and you can look into it right away.
Google Search Console has a wide range of features to work with.
It has a wide array of tools that will help you to find out if your website has any performance issues or other kinds of errors that may cause your site's UX not to getting better.
Ahrefs is another tool that you should use. It is the 2nd most powerful website crawler after Google, so you get accurate insights and get a chance to improve your site more efficiently.
3. Niche Out
In 2021, choosing the right niche for your site is so obvious. But most people do mistakes in choosing or finding the perfect niche. You should not choose a massive niche if you're starting individually and want to succeed quicker.You need to shorten your niche and be more specific. As an example, as a beginner, if you choose "Fashion and Beauty" as your site's niche, you are doing a big mistake!
There is plenty of established and popular site on fashion and beauty. So as a beginner you won't have a chance to compete with them unless you invest a lot of money or create a company, and start doing everything that it takes to beat all the other sites.
You need to be more specific to find or choosing your perfect niche. Like you need to niche down the "Fashion and Beauty", you can choose middle-aged ladies' "Fashion and Beauty".
When you search for Fashion and Beauty, there are numerous sites are about this. But when you search Middle-aged ladies' Fashion and Beauty, there are not so many sites on that topic.
So you get a more healthy chance to compete with the fewer numbers of websites and as a result, your site will rank faster than with the massive entity companies websites.
4. Optimize The Titles, Url, and Meta Description
This is probably the oldest tip for improving your site's SEO and rankings. But that's very true that optimizing your site's titles, URL, and meta descriptions plays a very important role in terms of ranking your site.
Your site needs to have:
- A unique, interesting, and meaningful Title
- A catchy and attractive description
- A well-formed URL
For making these much easier, answer the following questions:
- Which one is more descriptive?
- Which one gives you a really good idea of what the website is about without clicking?
- Which one is more catchy, attractive, and friendlier to the users
5. Be Active On Social Media
Hence Google doesn’t hold that much stock in social media in terms of ranking cares, though you'll actually improve your site’s popularity and traffic by being active on social media including Facebook, Twitter, Linked In, Myspace, Tumblr, Reddit, Quora, Mix (StumbleUpon), etc.
Once your content is published, share it on social media and mention the people you’ve referenced. If anytime you mention someone, always remember to include a link to someone’s article. Never forget to inform that person by sending an email.
In LinkedIn, you can get into an influential blogger's inbox even if you don’t have their email address. Contact people that have shared similar content to the item you only published and if possible, turn the content into a video to appeal to a completely different audience.
Conclusion
You need to do hard work in terms of getting your site in the best shape. Don't follow or apply any random and unauthorized short techniques to your site.
Gather experience, watch youtube tutorials [not of any random Youtuber's, only follow reliable web developers, for instance, Nail Patel, WPBeginers], read popular web developers' articles- in one line ''Gather Knowledge and Experience and work through them."
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